Consumer spending

Consumer spending patterns in recent years show considerable changes in buyer preferences for fresh vegetables and fruit, according to results from a number of national survey sources. One of the most detailed of these is the Statistics NZ three year household economic survey(HES), which ranks the popularity of fresh vegetables and fruit by aggregate annual expenditure across the country.

Fruit Expenditure Increases (%)
Watermelons 118
Lemons86
Manderines 30
Pears 28
Oranges 26
Avocados 25
Apples 17
Plums 16

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